THE NFC STORY
In 1988 a small group of growers in Queensland's Sunshine Coast
hinterland recognised a growing need for a packing service that
gave producers more time and money to invest in production.
Sunshine Coast Fruit Marketing Co-operative Ltd was established
and operated to maximise grower returns. The Natures Reserve
trademark and the brand's iconic pink box soon became synonymous
with the highest quality avocados in the marketplace.
By assembling large volumes of fruit and powering sales with
superior marketing, the cooperative had 70 grower members by 1997,
giving each a stronger market presence and access into major chain
stores.
In early 2002, the cooperative members voted to change the
corporate structure of the organisation to that of an unlisted
public company, preserving the same principles of mutuality as the
co-operative it replaced. The new entity was incorporated as The
Fruit Company Limited, with the new trading name, Natures Fruit
Company borrowing eminence from the company's esteemed flagship
brand, Natures Reserve.
Today, Natures Fruit Company has more than 380 shareholders, the
market's strongest buyer relationships, and is renowned for giving
growers the total confidence required to focus on their businesses
while reaping the benefits of ownership in this growing Australian
company.
Please download our brochure for more information (Get on
board.pdf).
