The graph above highlights the trend in prices for premium Hass since the beginning of the season.
Note that the prices being achieved in January were for 2002 Hass just being picked, and of course that fruit was competing with fruit from New Zealand.
Note also that where there are no actual points on the graph, this implies that NFC did not sell any fruit for that week. Furthermore, weeks that are close to this report date, will not have complete information and so should be treated with some caution.